TONY ESTRADA is a well-known skincare influencer based in Los Angeles, and he’s fortunate to be the only over 50 male Latino influencer working exclusively in skincare! Tony was the “#1 Host” on the Shop Lit Live app, having hosted over 100 shows where he presented his favorite skincare products and shared his valuable insights for glowing, healthy, glazed skin. Because of his work, Tony was recently chosen to be one of the first “skin-fluencers” to launch in-app shopping on the TikTok platform domestically.

Tony started his television career as a commercial actor starring in national campaigns for Reebok, Bally Total Fitness, and Coors Light. After a successful, fulfilling commercial acting career, he decided to explore his love for design and technology and opened tonyontheweb, a full-service digital marketing company specializing in dynamic websites for creative professionals.

Style experts from across the country came to Tony, including former InStyle magazine beauty editor Martha McCully, beauty public relations strategist and communications consultant Tina Thomson, architect Robert Coffee, among others. They were captivated by his enthusiasm, his ability to marry his expertise in design and technology, big smile and his infectious laugh!

Tony’s clients have been featured in every major fashion, beauty, fitness, entertainment, and design magazine, including Vogue, Harper’s BAZAAR, W, Glamour, Marie Claire, Allure, SELF, SHAPE, Vanity Fair, InStyle, People, US, LUXE, Architectural Digest, ELLE Decor and countless others.

Tony is a member of CEW (Cosmetic Executive Women), a partner member of the ASID (American Society of Interior Designers), a member of  ICAA (The Institute of Classical Architecture & Art), and a board chair for SIA (Save Iconic Architecture).